A signature cocktail is a great tool to make guests feel taken care of while also reducing the complexity of a full bar at a large event.
We recommend a signature cocktail as a way to either add to a bar and wine package or to reduce the number of bars and bartenders required for a full bar package. It can accomplish the following:
- Help to add to the theme of an event with a compelling name, interesting colors, relevant garnish, brand logo, unique glass, etc
- Help to introduce a story with both its name, signage around it, and messaging from bar and serving staff
- Improve the flow of guests through the bar for timed events, by streamlining drink production and reducing ordering friction
- Provide a feeling of a full bar with an otherwise wine and beer selection to reduce costs