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Promoting a Vegan/Gluten-Free Pasta for a Brand

Agency H5 reached out to us a few months ago with the goal of promoting their client’s product (ZENB Pasta) to a new market. Based in Chicago, Agency H5 needed a reliable LA team to help prep, distribute, and successfully execute over 12,000 samples throughout Smorgasburg and Vegandale events.

Executing food samples at an outdoor food market comes with a number of challenges that together with Agency H5 we had to design and solve for.

  • We had to build a kitchen on free terrain that followed strict rules and guidelines - health department and festival
  • We had to perform R&D to ensure we had the appropriate level of product to present at the event
  • We had to mass produce pasta and sauce within a limited onsite kitchen build.
  • We had to present the hot samples at an appropriate temperature given the volume of people and external weather conditions
  • We had to maintain flow of people and creation of a promotional experience for the guests

Together with Agency H5 we were able to execute at a high level:

“The goal for our ZENB event series in Los Angeles was to provide as many consumers as possible with an elevated and delicious sample of ZENB Spaghetti that really showcased the quality of the product. Bites Catering Couture helped us achieve just that through their consistent hard-work and high standards – both for the food they served and how the entire team conducted themselves. The Bite team rocked four food festivals in just three weeks, where we engaged with over 40,000 event attendees and served roughly 1,500 ZENB Spaghetti samples. Throughout the entire collaboration, the Bites team was professional, adaptable, talented, and overall just wonderful human beings with kinds hearts. We hope to work with them again in the future and can’t recommend them enough!” – Melissa Davis, Agency H5 (on behalf of ZENB)

At Vegandale, Agency H5 and ZENB set a record for the amount of samples and sales in one event.  They gave away 2100+ samples and sold around 900 in one day!

By: Elizabeth Goel -- Nov 3, 2022
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