Magic Box is one of the most distinctive venues in downtown Los Angeles. Housed in THE REEF, the new name for the historic LA Mart building. THE REEF is undergoing a multi-million dollar renovation supporting 12 floors designed to attract artists, organizations and the public. With over 100,000 sq. ft. of convention, meeting and special event space Magic Box can accommodate everything from large-scale trade shows to intimate receptions.Send us an email with your idea! This LA landmark has played host to countless productions for special events and trade shows as well as for art, design, fashion, film, television, advertising and the music industry. Our mission is to offer artists, designers, organizations and the public an exciting location that transforms events and trade shows into unique and inspiring experiences. The space is design to optimize collaboration with your clients to create true face-to-face connections with your audience and catapult your brand. Attract not just an audience, but friends, fans and evangelists for your brand. If you have a great idea or dream for a revenue generating event or trade show, THE REEF could be your strategic partner to bring it all to life.