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Sales Meeting Catering

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Sales/ Partner Meeting Catering

The sales organization has the critical function of getting to know customers and generate the revenue that drives all other things. Internal sales meetings and awards help to identify and recognize top performers and keep them excited and motivated. Customer and stakeholder meetings equip reps with the face time that generates long-term deep relationships that can provide stable recurring and expansion revenue.

Catering for these important events needs to reflect the job at hand. While creating great hospitality is table stakes, shifting hearts and minds to be emotionally receptive to the messages being delivered and the people being introduced takes thoughtful design, great presentation, and exquisite execution. Talk to us about how we can make for a compelling sales meeting experience!

Our Approach to Catering Sales Meetings

We start by trying to understand the attendees and the goal of the meeting. Generally sales meetings are focused on:

  • engaging and motivating sales people (e.g., chairman's circle awards)
  • creating engaging experiences where sales people can meet and build relationships with clients (e.g., capabilities demonstration at a client office)
  • bringing together top customers and prospects to discuss new product capabilities or launch new features or models (e.g., sponsored happy hour with announcement at an industry event)


Sales meetings often require catering setups that bring energy, create excitement, and highlight the brand in a positive light. We work hard with you to design something that will feel seamless, create a positive environment for brand connection and great conversations, and potentially can generate do something to have enthusiasts promote your event to their friends and colleagues.

Potential Measures of Success in Designing a Successful Sales/ Partner Meetings

How do you keep the audience engaged with the event and participating through the full program?

Food for a sales meeting should make it easy to stay/ attend, difficult to leave, keep energy up, and minimize distractions

  • Easy to Stay: Are you providing attractive options that make people want to stay and addresses common food preferences/ requirements so that they do not have to leave?
  • Difficult to Leave: We all are familiar with the grab and go non-participant who wants a freebie. Are you providing options (or multiple rounds of items) in a way that gets people to their seats for the presentation?
  • Focused and Present: Are your items easy to eat while paying attention? Do they provide energy for focus without difficult wrappers/ loud noises that create distractions?

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